Key Takeaways
- AI-driven shopping experiences present new revenue opportunities for fintech companies, according to Oppenheimer’s fintech analysts.
- Mastercard and Visa are the analysts’ top large-cap picks.
Artificial intelligence could soon transform online “window shopping.” That could bode well for some fintech stocks.
As AI agents start to manage the shopping experience—from prompt to payment—within a single chat or app, Mastercard (MA) and Visa (V) are among the firms that stand to benefit, according to Wall Street analysts, with a leg up over companies like PayPal (PYPL), Stripe and Adyen.
The opportunity in “agentic commerce” depends on stable consumer spending, which has generally shown strength in spite of job growth concerns and mass layoffs. However, with some companies reporting weakness in the lower-income segment of customers, analysts are favoring payments firms with more geographically diverse revenue streams and which are more “spending agnostic” than others.
Why This Matters to Investors
Just as the advent of the internet changed how consumers shop, artificial intelligence stands to transform that experience even further. That stands to produce new winners and losers in the stock market.
“Agentic commerce, though still early, appears poised to be a major 2026 theme as fintechs seek new ways to monetize the evolving online shopping journey,” Rayna Kumar and other Oppenheimer fintech analysts said in a Monday report.
AI agents could start to play a more central role in online shopping experiences, curating personalized product recommendations and allowing customers to complete transactions in-app through integrated payment processors, they said.
That could lead to more shoppers using payment processors they’ve never used before, though Mastercard and Visa are working to make their services the “default” option in automated checkouts, according to Oppenheimer. Payment processors across the board stand to gain as agentic commerce “drives higher consumer engagement and ultimately more revenue,” Oppenheimer said in its report.
Mastercard and Visa each have their own initiatives aimed at enabling AI agents to make secure and personalized transactions.
PayPal is similarly positioned and has AI partnerships, including with OpenAI and Google, though its exposure to retail is keeping Oppenheimer analysts in a neutral stance with a “perform” rating on the stock. The company’s branded checkout volume growth has struggled in the face of sapped consumer discretionary spending in key markets including the U.S., they said.
“We remain on the sidelines until PayPal’s growth initiatives can generate accelerated profit growth and consumer discretionary spending stabilizes,” Kumar and her team wrote.