Key Takeaways
- AMC Entertainment Holdings Inc. and Comcast Corp.’s NBC struck a deal to broadcast some of NBC’s daytime Summer Olympics coverage at AMC theaters.
- The showings would be in 160 AMC locations nationwide, beginning July 27 and running through Aug. 11.
- AMC also announced an agreement with Zoom Video Communications Inc. to have ‘Zoom Rooms” in its theaters.
The broadcast of this year’s Summer Olympics may be coming to a theater near you.
AMC Entertainment Holdings Inc. (AMC) and Comcast Corp.’s (CMCSA) NBCUniversal announced an agreement that will have some of NBC’s daytime coverage of the Paris games shown in AMC theaters.
The feeds of the events would be sent to 160 AMC locations nationwide, beginning the day after the July 26 Opening Ceremony and run through Aug. 11. Ticket prices weren’t disclosed.
Gary Zenkel, president of NBC Olympics, noted that “many of the most compelling live moments from Paris” will come in the U.S. afternoon, and that the company believes having fans in theaters watching will boost overall enthusiasm for the Games.
In addition to the NBC deal, AMC said Thursday it has partnered with Zoom Video Communications Inc. (ZM) to offer “Zoom Rooms” in eight major U.S. markets. The company explained that the spaces combine Zoom’s “collaboration platform with the comfort and state-of-the-art sight and sound” of its theaters. AMC added that the Zoom Rooms can also be used for events such as announcements of company news and product releases.
Financial considerations for the Olympic broadcasts and Zoom Rooms weren’t disclosed by AMC.
Shares of AMC Entertainment Holdings, Comcast, and Zoom Video Communications all fell Thursday.