This story was first published on the Benzinga India portal.
This week, the Coca-Cola Company (NYSE: KO) is making a significant move by sending a 220-member leadership team to India, led by its global chairman and CEO, James Quincey.
Why it matters? India’s young and expanding population presents a ripe opportunity for Coca-Cola to broaden its reach. According to an Economic Times report, the team is set to meet government officials and engage with bottling partners, who are instrumental in Coca-Cola’s operations in India, handling nearly half of its bottling business. These partners are vital as they bring in the investment needed for the business’s growth.
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Executives highlighted India’s growing importance to Coca-Cola’s global strategy, citing strong earnings in the past two years and ongoing investments to increase capacity. The focus is on ensuring that growth is accompanied by profitability.
Efforts to expand: Adding to its innovative efforts, Coca-Cola India ventured into the domestic alcohol market last December with Lemon-Dou, a global alcoholic beverage, starting pilot tests in select Indian states. Furthermore, Hindustan Coca-Cola Beverages Pvt. Ltd (HCCB), a Coca-Cola subsidiary, is optimizing its supply chain in northern India by transferring bottling operations across three territories, aiming for streamlined operations and enhanced efficiency.
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This article Coca Cola CEO James Quincey Spearheads India Mission For Market Dominance originally appeared on Benzinga.com
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